Standard Chartered: Stand Red + Seeing is Believing
2018
Challenge:
To move 70 million Liverpool fans to #StandRed for a cause
Insight:
Blindness and visual impairment affects 36 billion people in the world. 25% of blind people are unemployed and unable to provide for their families/ contribute to communities. 1.4 million children worldwide are irreversibly blind, but 40% of the causes of childhood blindness are preventable or treatable.
To move 70 million Liverpool fans to #StandRed for a cause
Insight:
Blindness and visual impairment affects 36 billion people in the world. 25% of blind people are unemployed and unable to provide for their families/ contribute to communities. 1.4 million children worldwide are irreversibly blind, but 40% of the causes of childhood blindness are preventable or treatable.
CREDITS
Client: Standard Chartered Bank
Contributions:
Art Direction, Graphic Design
Project completed with:
TBWA Singapore
Contributions:
Art Direction, Graphic Design
Project completed with:
TBWA Singapore
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