Challenge:
To move 70 million Liverpool fans to #StandRed for a cause

Insight:
Blindness and visual impairment affects 36 billion people in the world. 25% of blind people are unemployed and unable to provide for their families/ contribute to communities. 1.4 million children worldwide are irreversibly blind, but 40% of the causes of childhood blindness are preventable or treatable.

Involvement:
Art direction, copywriting, graphic design 

Worked with:
Sanjay Chauhan