Standard Chartered: Stand Red + Seeing is Believing
TBWA Wall of 10 Campaign pitchChallenge:
To move 70 million Liverpool fans to #StandRed for a cause
Insight:
Blindness and visual impairment affects 36 billion people in the world. 25% of blind people are unemployed and unable to provide for their families/ contribute to communities. 1.4 million children worldwide are irreversibly blind, but 40% of the causes of childhood blindness are preventable or treatable.
Involvement:
Art direction, copywriting, graphic design
Worked with:
Sanjay Chauhan
![](https://freight.cargo.site/t/original/i/a52e4c9fa3364c8818a769ae64220c33ba3735767273be05ee33080f3ae1a0b4/Stand-Red_Constance---Sanjay1.png)
![](https://freight.cargo.site/t/original/i/4bdab386f9d14702c87a10917ae2e642526b9b048e7683d417fa19bad143986e/Stand-Red_Constance---Sanjay2.png)
![](https://freight.cargo.site/t/original/i/065f5a39d3d0c178b3cd6e69f4ca81fd136fc5151264c63182ed698393cb60c2/Stand-Red_Constance---Sanjay3.png)
![](https://freight.cargo.site/t/original/i/00b4f9087f3b073296dda587a701ad785b2602efd8aeb06d3b17f2ef2c71b47e/Stand-Red_Constance---Sanjay4.png)
![](https://freight.cargo.site/t/original/i/f5c3fd5dde84f323f904675ef45e146bfbb61825b67a7f6939651fe671dc0a9d/Stand-Red_Constance---Sanjay5.png)
![](https://freight.cargo.site/t/original/i/e3bf149af5bc8e525513b427b22bf803ea33c9b2f3351d9ecdb63cb6b5fcdde5/Stand-Red_Constance---Sanjay6.png)
![](https://freight.cargo.site/t/original/i/6b5993c99e4d7737690c45a8172c4aee65b8515baaa3847dc36b12b71fe711a7/Stand-Red_Constance---Sanjay7.png)
![](https://freight.cargo.site/t/original/i/515b2bf567ec90ed49246decf1c15208e78d0cb5541f55cda5470e2b8f313cad/Stand-Red_Constance---Sanjay8.png)