SGAG x Lifebuoy: WHEN YOUR AH MA IS WAY TOO PANTANG
Digital Advertising, 2020
There are many “pantang” beliefs or superstitions that older generations pay special attention to, especially during Chinese New Year. Younger generations are often chided when they forget to pay heed to these pangtang beliefs, as it will affect their luck for the new year.
Unfortunately some of these pantangs can result in hygiene zero moments. How can Lifebuoy turn the situation around?