Apple Watch Series 3 #CloseYourRings
Advertising copywriting, 2018Challenge:
Watch is seen as an accessory, rather than useful tool in achieving your goals
Local insight:
Health and fitness is largely pragmatic - a practical pursuit to reach a desired result. While there is an aspirational aspect for some, health / fitness is largely seen as a rational cause and effect relationship, and if a sufficiently compelling benefit is identified, the effort is seen to be worth it.
Involvement: Social copywriting for Apple Singapore
Challenge:
Watch is seen as an accessory, rather than useful tool in achieving your goals
Local insight:
Health and fitness is largely pragmatic - a practical pursuit to reach a desired result. While there is an aspirational aspect for some, health / fitness is largely seen as a rational cause and effect relationship, and if a sufficiently compelling benefit is identified, the effort is seen to be worth it.
Watch is seen as an accessory, rather than useful tool in achieving your goals
Local insight:
Health and fitness is largely pragmatic - a practical pursuit to reach a desired result. While there is an aspirational aspect for some, health / fitness is largely seen as a rational cause and effect relationship, and if a sufficiently compelling benefit is identified, the effort is seen to be worth it.
Social copywriting for Apple Singapore