Constance Neo

Apple Watch Series 3 #CloseYourRings

Advertising copywriting, 2018

Watch is seen as an accessory, rather than useful tool in achieving your goals

Local insight:
Health and fitness is largely pragmatic - a practical pursuit to reach a desired result. While there is an aspirational aspect for some, health / fitness is largely seen as a rational cause and effect relationship, and if a sufficiently compelling benefit is identified, the effort is seen to be worth it.

Social copywriting for Apple Singapore


Break through. Dig deeper. Learn how #CloseYourRings


Move more. Live more. Discover how. #CloseYourRings


Set your goals. Reach them your way. Learn more. #CloseYourRings